May 2008: Pear Rattler to be launched!
With increasing interest in Pear ciders, we spotted the opportunity to launch our own version - "Pear Rattler". This blend of Rattler cyder and pear juice is an exceptionally fruity cider, and being our weakest cider at only 4%, is perfect for a warm summers' afternoon.
Initially this product was launched in draught format only. We seleted 16 of our best Rattler outlets to trial Pear Rattler. Following a launch party at Healey's Cyder Farm however, interest in the product was massive. Only two weeks into the trial, we were being approached by several other outlets wanting to stock the product. Eventually giving into demand, we extended the trial to 50 outlets.
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